Teddy bears are all cute and cuddly, but some people love them so much they are willing to pay to send their beloved toy bears on "vacations" abroad! Inspired by a true story, director Cheng Fen Fen (Hear Me) explores the peculiar phenomenon and the underlying alienation of contemporary society in the form of a delightful road movie and fantastical romance. In her latest film Bear It, tour guide Peter (Dylan Kuo, Knock Knock Loving You) has grown so tired of dealing with demanding travelers that he decides to "serve" lifeless, fluffy teddy bears only. But during one such trip he inadvertently loses three bears amid a traffic accident, and he is unable to pay damages to his clients. That sends him on an incredible journey along with his clients, including melancholic nurse Selina (Alice Ko, Miao Miao), old couple Grandpa and Grandma Zhu, as well as single mom Mrs. Wang and her terminally ill daughter Xiao Mei...