Starring popular singers Bie Sukrit Wisetkaew and Noona Nuengthida Sophon, the romantic stage musical Ruk Jub Jai became a surprise hit in Thailand in 2012, attracting over 60,000 theater-goers during its 49-show run at the Muang Thai Rachadalai Theater. The musical's success was transplanted to the silver screen with a movie version of the stage performance produced by GTH. In the crowd-pleasing love story, Bie fittingly plays a superstar who falls in love with a blind girl, played by Noona.