San Hae has a habit for chasing unreachable dreams but never attaining them. His best friend, Sang Chul, is yet to find direction in his life but always lives by his life motto: to live and die for his friends. Dong Ryong, a naive and timid student, consistently lacks the courage to live on his own and always submits to his father's orders. Although radically different in personalities, San Hae, Sang Chul, and Dong Ryong are the best of friends. Then one day, while gambling on a card game, they inherit a run-down bar. Initially excited about their earnings, the three friends later realize that running a bar is far from easy. Then San Hae comes up with an idea to bring in customers; he decides to create a bartending extravaganza entitled "The Show", a brand new concept in Seoul during the 1970s.