Kitagawa and Saito, both aspiring to be a movie director, win awards at a movie festival but can't become a professional movie director.
With support from a small theater manager named Araki, Saito decides to make movies. She directed and played the leading role, who wears a strange costume and calls herself Strawberry. She gradually gains popularity in the independent movie scene.
On the other hand, Kitagawa doesn't do well though he has absolute confidence in himself. Soon the relationship with his next heroine, Sakurako, is over. After the break up, he runs into his old acquaintance, Yamamoto. Yamamoto persuades him to become a porno movie director, and Kitagawa gets popularity in the porno movie industry. However, he never gives up to become a real movie director.
One day, Yamamoto takes Kitagawa to the premiere of Saito's movie, where Kitagawa and Saito see each other for the first time in ten years. Araki offers Kitagawa to direct movie for a theater. Araki plans to promote Strawberry with Kitagawa directing to show a porno movie at a public theater for the first time in history.